I’ve thought a lot recently about what it means to have a truly comprehensive, integrated digital marketing strategy. Does it mean investing in a few powerful channels and ignoring the rest? Does it mean investing in all channels equally, regardless of your industry, and how your customers consume information? Of course not. It means having...
PPC Campaign Restructure Fuels Massive Year-Over-Year Climb
A beloved outdoor apparel brand needed a new approach to PPC and later to paid social media. Portent rose to the challenge driving massive gains in both branded and non-brand search.
RealTruck.com and Portent Rev Up Organic Traffic and Revenue
RealTruck.com needed to address a major decline in organic traffic. With over a million product pages Portent shifted into high gear to deliver massive growth through SEO. This effort was honored with a US Search Award for Best SEO Campaign of the Year.
Turn It Up: Expanding Audience Reach with Content Strategy for a Digital Music Service
“More music to more people.” That was the goal of a major digital music streaming service when they came to Portent. It was time for them to revamp their entire content strategy from user research and core audience segments, through day-to-day editorial calendar.
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Featured Blog Posts
A small sampling of expert advice and insight from Portent's blog.
Bringing big data into your life as a marketer in small doses. “Big data” analysis and the insights that come from it can seem untouchable to all but the largest organizations with extensive teams of analysts and data scientists. But there are many ways marketers with some basic understanding of SQL and smaller teams can...
Every marketer understands the crucial role high-quality content plays in their marketing strategy. Whether it’s a product description, web page, blog post, or some other form, content is what attracts your audience, helps build trust in your brand, and ultimately elicits an emotional response that leads to a conversion. With such a high demand for...